Marketing & Retail Desk
Marketing & Retail Desk
Retail has shifted from brick-and-mortar to omnichannel, and the job titles have not caught up. This desk covers marketing, retail and e-commerce roles, and reads each posting for what it actually asks of you: the budget you would own, the number you would carry, and the teams you would need on side to hit it.
Roles in this desk:
29
What We Look For
Green Flags
- True omnichannel strategy connecting digital and physical
- Leadership that prioritizes Customer Lifetime Value (LTV)
- Clear marketing budgets mapped to realistic KPIs
- Cross-functional alignment between Sales and Brand teams
Red Flags
- "Growth Hacker" or "Marketing Unicorn" job titles
- Expectation to execute the work of an entire agency solo
- Disconnect between e-commerce and brick-and-mortar goals
- Focus on vanity metrics rather than revenue and retention
These are the things we look for, and the things we flag, when writing a listing in this sector.
