Roku’s social operation requires an immediate intervention, and they are deploying a Fractional VP of Social Media to clean house. This is not a role where you sit around crafting long-term brand poetry; this is a tactical marketing and executive turnaround mandate. You are a high-level mercenary being dropped into the San Jose headquarters to execute the unpopular restructuring, audit failing agency retainers, and build a mathematically sound acquisition pipeline before a permanent VP steps in to take the credit for the Q3 hardware launches.
The Turnaround Mandate & Executive Friction
The streaming hardware wars are brutal, and vanity metrics do not justify headcount. Your objective is pure organizational triage. You must enter a rudderless social department, identify the operational bottlenecks, and force creative teams to prove their Customer Acquisition Cost (CAC) to a highly skeptical CMO. You will absorb the political friction of consolidating enterprise software stacks and restructuring reporting lines so the eventual permanent hire inherits a lean, high-performing machine.
Restructuring Execution & Triage
- Organizational Housecleaning: Audit the internal talent architecture. You must ruthlessly identify gaps, flatten reporting lines, and execute the structural shifts necessary to make the team agile without halting daily output.
- Vendor Warfare: Audit and slash enterprise software bloat. If the external creative agencies and enterprise listening tools (Sprinklr, Khoros) aren’t mathematically proving their worth, you terminate the contracts.
- The CAC Translation: Strip away the vanity engagement metrics. You must build cold, hard executive dashboards that translate TikTok views and creator partnerships into actual streaming subscriber acquisition data.
- Campaign Governance: Dictate the overarching narrative for major Q3/Q4 initiatives, ensuring strict brand safety while driving aggressive product visibility.
- The Handoff: Serve as the ultimate subject matter expert during the executive search, ensuring you hand over a sanitized, highly functional department to your permanent successor.
Executive Scar Tissue & Prerequisites
- The Mercenary Pedigree: 10+ years of dedicated social marketing survival, with at least 3 years executing at the VP or Senior Director level in the tech or streaming sector. You must have the executive weight to command immediate respect.
- Turnaround Fluency: Verifiable proof that you can parachute into a fractured corporate environment and execute data-backed operational shifts without causing a mass exodus.
- Enterprise Stack Literacy: Deep, operational understanding of tier-one publishing and listening stacks. You must know exactly where the bloated agency retainers and software redundancies hide.
- Analytical Ruthlessness: You must speak the language of the CFO. Proven ability to synthesize multi-channel data into direct business impact reports, abandoning vanity metrics for true ROI.
Contract Economics & The Fractional Multiplier
You are trading long-term corporate security for high hourly compensation and absolute consulting autonomy.
- Base Compensation: $125.00 – $175.00 USD / Hour. A highly lucrative consulting rate that directly compensates you for absorbing the political fallout of a department restructuring.
- The Fractional Advantage: You bypass the long-term corporate politics. You execute the 6-to-9 month mandate, collect your billing, and exit before the institutional fatigue sets in.
- The Case Study Equity: Fixing Roku’s social apparatus is a massive portfolio stamp. You are building an elite enterprise turnaround case study that will justify an even higher hourly rate for your next fractional deployment.
- Contractor Safety Net: Predictable bi-weekly billing cycles and access to premium corporate campus amenities while you operate on-site.
Campus Logistics & Deployment
- The Physical Authority Mandate
- Location: San Jose, CA. Status: 100% On-Site (Contract). You cannot negotiate a multi-million dollar software contract, execute a departmental restructuring, or align with the C-Suite over a Zoom call. This turnaround role demands daily, physical authority at the headquarters.
- Relocation Posture
- Zero relocation assistance. Roku is strictly hunting for a localized Silicon Valley executive consultant who can badge-in and start the audit immediately.
