Performics is handing over the keys to massive Fortune 500 media budgets, and they need a PPC Analyst to ensure that spend actually converts. This is the trench warfare of performance marketing. You aren’t just tweaking ad copy; you are financially responsible for six-figure monthly burn rates. If your cost per acquisition (CPA) spikes, the client’s profit margins evaporate, and the agency loses the account. Your job is to drive ruthless efficiency across major search engines.
Agency Economics & ROAS Mandate
The agency model survives on proven ROI. Vanity metrics will not protect you here. Operating out of the Chicago headquarters, your singular mandate is to maximize Return on Ad Spend (ROAS). You will be deep in the data, restructuring complex campaigns, bleeding out inefficient spend, and translating algorithmic bidding behaviors into digestible performance narratives for highly demanding enterprise stakeholders.
Budget Execution & Optimization
- Burn Rate & Pacing Command: Manage the daily spend. You must actively throttle automated algorithms and manual bids to hit rigid CPA targets without under-delivering on the client’s allocated budget.
- Intent Harvesting & Waste Reduction: Execute aggressive negative keyword sculpting and competitive gap analysis. You are responsible for isolating high-intent traffic and cutting off the fat that drains media dollars.
- A/B Testing & CRO: Deploy systematic, data-backed tests on ad copy, bidding structures, and landing pages. You must constantly beat your own control metrics to drive down acquisition costs.
- Reporting & Agency Defense: Build transparent performance dashboards. You must arm the account managers with the exact data points needed to defend the agency’s strategy during monthly client reviews.
Technical Prerequisites & Platform Fluency
- The Spend Threshold: 2 to 3 years of verifiable experience. You must have a documented history of directly managing five-to-six-figure monthly budgets inside Google Ads and Microsoft Advertising (Bing).
- Spreadsheet Combat: Advanced Excel is non-negotiable. If you cannot run VLOOKUPs, build pivot tables, and manipulate massive data exports rapidly, you will drown in the reporting requirements.
- Enterprise Tooling: Practical, working knowledge of tier-one SEM management and bid optimization platforms like Search Ads 360 (SA360), Skai, or Marin Software.
- The Certification Gate: A current, valid Google Ads Search Certification is a hard requirement just to trigger the interview process.
The Chicago Calculus & Resume Equity
You do not take this role for the base pay alone; you take it to leverage the scale of the media spend.
- Base Compensation: $65,000 – $80,000 USD / Year. A standard analyst band that requires precise financial arithmetic if you are navigating the downtown Chicago rental market.
- The Resume Accelerator: Managing enterprise-level SA360 budgets for global brands at Performics is a massive portfolio stamp. This acts as a direct launchpad into highly lucrative Senior Media Buyer or Performance Director roles.
- Agency Subsidies: Downtown commuter transit benefits to offset the cost of getting to the Loop, plus dedicated agency budgets for your ongoing digital marketing certifications.
- Corporate Safety Net: Comprehensive medical, dental, and vision coverage, matched 401(k), and standard paid time off to recover from the agency grind.
Agency Logistics & Deployment
- The Physical Presence Mandate
- Location: Chicago, IL. Status: 100% On-Site. You cannot defend a failing campaign to an Account Director or strategize a pivot over Slack. This role demands real-time alignment and daily physical presence at the downtown Chicago agency headquarters.
- Relocation Posture
- Zero relocation assistance. The agency requires a local operator already established in the Chicago market who can commute to the office and start optimizing accounts immediately.
